Karin Luiga

Partner at BDO in Estonia, Head of Business Development & Communication, Karin Luiga is a seasoned professional at marketing services, growing brand value, and constructing corporate identity. Her core competencies are communication management, branding and marketing strategy, and goal-orientated leadership. She is change driven and deeply interested in growth and continuous development.

In addition to her work at BDO, she has given lectures in marketing strategy and public relations theory at Tallinn University Baltic Film, Media, Arts and Communication School (BFM), Tallinn School of Economics, and other schools. Her master thesis „Constructing corporate identity: A holistic approach to identity management and corporate branding“ was shortlisted at The European Public Relations Education and Research Association (EUPRERA) Master Thesis Award and won 3rd place at the research works competition of the Tallinn University students in social science.

• In 2018/2019 she was a member of a jury for the Marketing Star (Turundustäht) award
• In 2019 she belonged to the Golden Egg (Kuldmuna) jury in the digital category.
• In 2019/2020 she was a member of the Marketers Association (TULI) curriculum development working group and contributed to modernizing marketing education in Estonia.
• Since 2020 Member of the Supervisory Board at Estonian Service Industry Association

EDUCATION

Tallinn University Haapsalu College; Handicraft Technology and Design (started in 2022)
Tallinn University; MA in Communication Management
Estonian Business School; BA in Public Administration

LANGUAGES

Estonian (native)
English
Russian
Finnish